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You might not be aware that as much as 60% of topical skin-care products are absorbed through the skin and the bloodstream. This information is what inspires 100% Pure to create natural, paraben-free skin care products daily. 100% Pure believes in natural skin care and have carefully formulated their products to reflect that belief. 100% Pure products contain no synthetic chemicals, no chemical preservatives, no artificial fragrances, no artificial colors, no harsh detergents or any other toxins. Their products are natural and free from harmful toxins that could be absorbed through your skin into your blood stream. Their products are also vegan which means they use zero ingredients or methods that could harm animals. They do not do any animal testing and their makeup brushes are made from synthetic fibers so no animals are harmed for their fur. 100% Pure’'s commitment to natural, healthy products is visible through their antioxidant formulas. Our bodies are exposed to many free radicals throughout the day like sun, smog, smoke and cigarettes. Antioxidants can help fight those free radicals to leave your skin looking younger and healthier. 100% Pure is also committed to not using preservatives or fragrances in their products. The delicious smell of their products comes from all-natural ingredients. To color their products 100% Pure uses all-natural fruit pigments. Their cosmetics are colored from fruit and vegetable pigments so that all artificial colors can be avoided. 100% Pure offers a great selection of natural makeup products, natural skincare products and natural body care products. If you are looking for a complete natural skin and body care line make sure to check out 100% Pure’s quality products.