Appleton, WI

The Appleton Natural Healthy Concepts® Retail Store offers a wide variety of supplements, vitamins, herbs, homeopathics, natural skin care products & natural pet care.



310 N Westhill Blvd

Appleton, WI54914

Phone: (920) 968-2350

Store Hours:

  • M-F 9:00am - 7:00pm CST
  • Sat 9:00am - 6:00pm CST
  • Sun 10:00am - 4:00pm CST

Store Events

Clinical Thermography - A Proactive Approach to Breast Health

To learn more about infrared imaging, and associated fees, or to make your appointment, call (920) 207-3959 or email

Upcoming Dates | By Appointment: TBD

Whole Body Benefits of Collagen (FACEBOOK LIVE)

Collagen - Is it really the fountain of youth or just another hoax? Join our collagen workshop on Facebook Live to learn about the different types of this vital beauty building protein. Discover the differences between collagen, keratin and elastin. Get the information you need to choose the best collagen supplement for your needs. Learn how to nourish your body for healthy looking skin, stronger bones and better joint mobility. Simply LIKE US on our local NHC page (@nhcappleton) to receive an invite for this event and other upcoming events.

Coming Soon!

In-Store Services

Functional Nutrition & Meridian Stress Services

What is Functional Nutrition?

Functional Nutrition is a holistic, personalized, patient-centered, science-based approach that empowers patients and practitioners to work together to identify and address the root causes of disease and promote optimal wellness.

A Functional Nutrition approach uses individualized lab testing, completed in the comfort of your own home, practitioner’s office and/or remote testing, to identify healing opportunities within the hormone, immune, digestion, detoxification and intestinal barrier systems. Imbalances in your body can lead to symptoms such as digestive complaints, fatigue and weight issues. To restore balance to the body, Functional Nutrition uses a combination of interventions including therapeutic diets, sleep hygiene, stress management techniques, exercise recommendations, and supplementation protocols. Each plan is individually tailored to your body’s needs.

What is Functional Laboratory Testing?

Were you told your blood tests were ‘normal’ but still don’t feel well? This is because traditional doctors use conventional lab ranges. Functional Nutrition practitioners use optimal blood chemistry ranges to find trends toward disease that still may be reserved or stopped through diet and lifestyle changes. This alerts you to truly abnormal hormone or cholesterol levels while you still have time to correct it before it damages your body.

What Tests Do We Offer?

MRT/LEAP Food Sensitivity Testing

Is your food making you sick?

Food sensitivity testing is one of the most important functional medicine tests a person can use to help identify common sources feeding the inflammation within the body. The first thing a food sensitivity sufferer needs to do is identify their trigger foods.

Skin allergy testing will only correctly identify up to 40% of food sensitivities. IgG testing only tests for food exposure – not food tolerance. ALCAT food sensitivity testing cannot measure lymphocyte reacts (T-cells, NK cells), and are based on old technology.

MRT/LEAP precisely measures changes to whole blood and a patient specific elimination diet/anti-inflammatory diet is developed. In a blinded peer-reviewed scientific study, MRT was found to have the highest level of accuracy of any food sensitivity blood test (94.5% sensitivity, and 91.8% specificity).

Qest4 Meridian Stress Testing

The Meridian Stress Assessment (MSA) is a painless, non-invasive analysis using an FDA-approved measurement device to detect imbalances in your health. The MSA allows your natural health care provider to detect dysfunctions associated with symptoms you’ve been experiencing. Meridian Stress Assessment analyzes acupuncture points on your skin associated with your major organ systems or meridians. The evaluation determines the stress that each organ meridian is under, along with specific natural remedies to bring them back into balance.

*Please contact us at (920) 968-2386 to set up an appointment with Angela Halderson, RN, CHC, Ingrative & Functional Nutrition Practitioner:

  • Initial Consultation: $100
  • Follow up Consultation: $60
  • MRT/LEAP 170 panel: $335

Ask The Nurse Practitioner

If you have specific questions or concerns about our products, remember to utilize the nurse practitioners who are available Mondays and Wednesdays from 1-5 and Thursdays from 11-3. We are confident that this in-store resource will provide you with a better overall shopping experience.