Urban Moonshine

About Urban Moonshine

Urban Moonshine was started in Jovial King's kitchen in 2008 in Burlington, Vermont. They have grown from a booth at the local farmers' market to a nationally recognized brand, while staying true to their mission of bringing herbal medicine to more people and changing the way we think about the power of plants.

Female Founded & Led

They are proud to be a female-founded brand, driven by a vision to empower and inspire women everywhere. They believe that female leadership brings a unique perspective, fostering innovation and empathy in everything they do. Their team is composed of talented individuals who bring a wealth of knowledge and expertise to their brand, united by a shared passion for making herbal medicine more accessible and creating positive change.

Independently Owned & Business as Unusual

What truly sets them apart is their unwavering dedication to "business as unusual." They are proud to be independently owned, allowing them to prioritize the well-being of their employees, partners, and customers. Their decisions are guided by their mission and passion, reflecting a commitment beyond just the bottom line. Sustainability, social responsibility, and community engagement are at the heart of their values, allowing them to achieve positive change.

Herbalist Formulated & Passion for Plants

They are driven by a passion for herbalism and firmly believe in its potential to transform our approach to health and well-being.

Their team of herbalists, with their deep understanding of plant medicine, carefully formulated their product line for efficacy & safety, using modern research & traditional herbal wisdom. By upholding the principles of authenticity, integrity, and transparency, they aim to deliver products of unparalleled quality.

Plants are for everyone, and herbalism serves as a gateway to deepen our relationship to the beauty of nature. At its core, herbalism celebrates the innate connection humans have with the natural world. It invites us to rekindle a relationship that has evolved over millennia. Tune into the herbal frequency with Urban Moonshine!