Purity Coffee
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About Purity Coffee
At Purity Coffee, every decision starts with health. The brand uses the latest scientific research to guide how its coffee is farmed, sourced, tested, roasted, and delivered, treating these standards as a foundation for ongoing innovation.
Farming
Much of the coffee industry relies on high-yield commercial farming, which lowers costs but also lowers quality, nutrients, and flavor. Through years of testing, Purity found that coffee highest in chlorogenic acids (CGAs) and other antioxidants comes from farms using regenerative organic agriculture. The brand is committed to regeneratively farmed, certified organic coffee grown with practices that enrich soil, recycle resources, and promote biodiversity.
Sourcing
Purity selects only ethically sourced, specialty-grade coffee scoring above 80/100 by the Specialty Coffee Association. Its hand-picked organic arabica beans come from fully traceable farms, contain no chemicals or harmful additives, and are imported using sustainable methods. A commitment to defect-free beans supports an optimal roast, better taste, and greater health benefits.
Decaffeination
Purity’s decaf uses the same carefully vetted beans, sent directly from the farm to the Mountain Water® facility in Mexico, where caffeine is removed with water instead of chemical solvents. Its roasting partner thoroughly clears the roasters before each decaf run and roasts to retain maximum antioxidants.
Roasting
Roasting is the most critical step. Acrylamide forms early in the roast, and PAHs rise at very dark roast levels, so Purity’s roast profile keeps acrylamide low and avoids dark roasting. The profile is also designed to preserve as many CGAs and antioxidants as possible, refined through testing different roast curves.
Testing
Independent labs test Purity’s coffee for pesticide residues, mold, mycotoxins, and heavy metals. Purity is also the only coffee brand actively testing for and optimizing antioxidant and micronutrient retention, and it has invested over $300,000 in third-party testing to maintain its standards.
Taste
Purity doesn’t sacrifice flavor. Its coffees are complex and balanced, with warm, classic notes of chocolate, nuts, fruit, and caramelized sugar. Blends are crafted to stay consistent and fresh across changing crop cycles, delivering a difference customers can taste and feel.