Jack N' Jill

About Jack N' Jill

Hurtled into toxin awareness whilst scrutinising products for their new born baby, Rachel & Justin embarked on a quest to challenge the personal care industry and to develop safer options.

The vision for Jack N' Jill was simple: make safer products which perform without compromise.

Jack N' Jill is with your child for every step of their journey towards lifelong health.

• Kid Approved
• Safe for Kids
• Since 1949

Established in the 1940's, the Jack N' Jill Kids brand was a household name and is fondly remembered by many Aussie kids raised in the 50's, 60's and 70's. Today, the family business has been revived by Melbourne-based couple Rachel & Justin Bernhaut, who, after their own personal light bulb moment, realised the product is still very relevant for today's health-conscious parents.

Jack N' Jill Toothpaste is 100% safe for young children - especially because they have a tendency to swallow it, rather than spit it out! All Jack N' Jill branding is designed to be appealing to children and is cute enough that parents won't mind it sitting on their bathroom vanity.

At Jack N' Jill we believe that businesses have an obligation to the environment, that's why we have formulated an all natural, hypoallergenic toothpaste with organic ingredients, and designed our packaging to be minimal, recyclable and BPA Free.