This is my all time favorite, that I have been using for years. Other lip products have irritated my lips. Real Purity ‘s Vitamin E Lip Balm keep my lips moist and healthy. Without it they get really dry. I am not a big fan of lipstick, so I often just wear this instead. When I do wear lipstick, it applies so much better with an initial application of this lip balm. I always have one tube in my purse and one in my makeup bag. I like knowing that the ingredients are so healthful.