I wanted to try this because I use Acure for other products and have been very satisfied. The first use I was so shocked at how sudsy the bar gets my hair with very little effort. It's amazing! And it makes my hair feel really clean. However, it smells like generic $.99 bar soap which I'm really not fond of. I also get the feeling that it's stripping too much oil from my hair because after I rinse, my hair is SQUEAKY clean. I have really thick hair and use leave in conditioner instead of regular so perhaps it just doesn't work with my routine. Great bar otherwise!