Origin Story: Phat Fudge
Phat Fudge was founded by Mary Shenouda, an industry respected performance chef and nutrition specialist to some of the top athletes and entertainers since 2012. The product was formulated after years of working with professional athletes and entertainers seeking a performance nutrition solution between meals and before/after activities.
It was apparent after significant market research how important it was to take a holistic and inclusive approach to performance. Surveys and feedback also discovered the challenges that high-octane humans face in staying healthy and injury-free and how dissatisfied most consumers were with the options available in the market at the time.
Phat Fudge began in true entrepreneur fashion, with its initial batches cooked in an apartment. Those first trials involved individually filling (with a ketchup bottle over a scale), sealing (Amazon bought heat sealer), boxing (individual stickers), and shipping orders every week to get the business off the ground.
The story of Phat Fudge was recently highlighted in Arnold Schwarzenegger's latest book, Be Useful, where he dives a little further into the founder’s background from sickness to health to taking risks and seizing opportunity to become the expert in performance nutrition.
Phat Fudge has been used one-on-one with a number of professional athletes and prominent members of the LA community, which include NBA Champions, WWE Stars, Marvel Actors, MLS Players, High-Octane Entrepreneurs, Olympic Athletes, and so on before becoming a product available to the market. The benefits and effectiveness of Phat Fudge have been proven in the field (no pun intended) for over a decade.
Phat Fudge is meant to be used across every major sport at the professional, college, and HS level as well as by everyday people from the health conscience individual, weekend warrior, busy parent, firefighter units, military, to even doctors who can carry it in their practice after being customers themselves.
The Phat Fudge belief when it comes to performance nutrition is that if you have a body, you are performing at some level so whether you're a world class athlete or not, the same quality ingredients and food-first approach applies.
You would be hard pressed to find a company and product as passionate to the craft of performance nutrition as it relates to gut health and overall wellness with the depth of experience, clients, and dedication as the culture behind Phat Fudge.