Origin Story: Phat Fudge

Phat Fudge was founded by Mary Shenouda, an industry respected performance chef and nutrition specialist to some of the top athletes and entertainers since 2012. Mary Shenouda formulated and self funded the launch of Phat Fudge (the first product she made available for public purchase) after years of working with professional athletes and entertainers through her Elite Performance Agency.

Mary saw firsthand the importance of a holistic and inclusive approach to performance and the challenges that high-octane humans face in staying healthy and injury-free and was dissatisfied with the options available in the market at the time.

In true entrepreneur fashion, Mary started Phat Fudge out of her apartment individually filling (with a ketchup bottle over a scale), sealing (Amazon bought heat sealer), boxing (individual stickers), and shipping orders every week while still also supporting her client load to be able to fund Phat Fudge, putting every penny back into the business.

Her efforts were recently highlighted in Arnold Schwarzenegger's latest book, Be Useful, where he dives a little further into her background from sickness to health to taking risks and seizing opportunity to becoming the expert in performance nutrition.

Phat Fudge has been used one on one with Mary's clients which include NBA Champions, WWE Stars, Marvel Actors, MLS Players, High-Octane Entrepreneurs, Olympic Athletes, and so on before becoming a product available to the market, meaning they have been proven in the field (no pun intended) for over a decade and personally formulated by Mary Shenouda.

Phat Fudge has been used across every major sport at the professional, college, and HS level as well as by everyday people from the health conscience individual, weekend warrior, busy parent, firefighter units, military, to even doctors who carry it in their practice after being customers themselves.

The Phat Fudge belief when it comes to performance nutrition is that if you have a body, you are performing at some level so whether you're a world class athlete or not, the same quality ingredients and food-first approach applies.

You would be hard pressed to find someone as passionate to the craft of performance nutrition as it relates to gut health and overall wellness with the depth of experience, clients, and dedication as the person behind Phat Fudge.