{"title":"Equip","description":"\u003ch3\u003eAbout Equip\u003c\/h3\u003e\n\u003ch4\u003eWhat is Beef Protein?\u003c\/h4\u003e\n\u003cp\u003eBeef protein is a clean, highly bioavailable source of complete protein made from real beef. Unlike whey protein, which comes from dairy, or plant proteins that require heavy processing, Eqiuip's beef protein powder is derived from grass-fed, pasture-raised cows and simply made with just heat, water and time. It's also clinically proven to be more gut-friendly than whey: in a randomized, double-blinded clinical trial, people drinking Prime Protein reported significantly better gut comfort than people drinking a matched whey protein. At high-level, beef protein is clinically proven, gut-friendly protein that is bloat-free, minimally processed, and packed with naturally occurring collagen for skin health, joint health and bone health.\u003c\/p\u003e\n\u003ch4\u003eEquip's Purpose\u003c\/h4\u003e\n\u003cp\u003eTo create new standards in a dirty industry that forces all other participants to level up while encouraging a holistic approach to health for people who want to improve.\u003c\/p\u003e\n\u003ch4\u003eEquip's Vision\u003c\/h4\u003e\n\u003cp\u003eEquip has created a world class brand of real food supplement and food products that are simple, clean, high-quality, delicious, tested for purity and transparent, utilizing trusted marketing partners and education to scale, setting a standard for all other brands to aspire to.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/0030\/0844\/collections\/Equip_Logo.jpg?v=1791820650","url":"https:\/\/www.nhc.com\/collections\/equip.oembed","provider":"Natural Health Co.","version":"1.0","type":"link"}