The exclusive formula combines colloidal oatmeal, rich emollients and gentle cleansers. Colloidal oatmeal simply means the oats have been ground to a fine powder before being suspended in water. The powdered oats can then absorb water, turning it slightly milky and thick.

Because of this affinity for water, colloidal oatmeal acts as a moisturizer by attracting and holding moisture on the surface of the skin, producing softer, more elastic skin. This binding action also creates a barrier which protects the skin from harmful substances.

You can also add this shower gel to a bath to get temporary relief from such minor skin irritations as poison oak, insect bites, sunburn, and excessively dry skin. Add some to your next bath. Relax. Moisturize.

This shower gel is also gentle enough for the skin of young children, who will love the bubbles in their bath. And the wonderful texture and moisturizing effects make it perfect for shaving.