My Magic Mud Activated Charcoal Toothpaste for Whitening & Detoxifying is a gentle toothpaste with the power to beautifully polish, detox, and deeply clean your teeth and gums.

• The first toothpaste to combine activated coconut shell charcoal and bentonite clay.
• Made with smart and wholesome ingredients and is completely fluoride-free and non-GMO.
• Vegan & Cruelty-free
• NO-fluoride, NO-sls, NO-glycerin, NO-triclosan, NO-foaming agents, NO-toxic, NO-GMO, NO-gluten.

Activated charcoal removes plaque, toxins that cause bad breath, and teeth stains through a process called adsorption where these unwanted elements adhere to the porous surface of the charcoal. The result is a dentist-like clean, and a brighter and whiter smile!

Deliciously flavored, this toothpaste has an invigorating aroma that will get your day started right. The smooth texture and delectable taste will make you forget you're using a natural toothpaste.

The essential oils used in My Magic Mud are sourced from growers all over the world, cultivated over generations, and with these relationships, My Magic Mud is able to offer the highest quality organic, wildcrafted, kosher, and fair trade, oils around. They also use a food grade, steam activated coconut shell charcoal powder that is velvety and grit free.

The gentle abrasives in My Magic Mud Activated Charcoal Toothpaste are from food-grade diatomaceous earth and bentonite clay, each combined to re-mineralize and clean the plaque off of your teeth, without any of the harsh abrasives used in mainstream toothpaste.